Founded in 2005 by Mark Rippetoe with the creation of his groundbreaking work, Starting Strength, The Aasgaard Company publishes and distributes books and other media that promote the application of science to training and conditioning. The Aasgaard Company also provides training seminars and educational symposia for athletes and strength and conditioning professionals. Our philosophy is based on a recognition of the superiority of free weight and barbell training systems. Our aim is to maximize the effectiveness of exercise through the use of classic methods of training and quality equipment. The Aasgaard Company is committed to quality products, prompt service, and making you and your athletes stronger.